NEW MARKET ENTRY
OVERVIEW
A world-class product with no US footprint
Aduro is the brand behind FDA-cleared light therapy skincare — with over 20 years of expertise in reducing wrinkles, smoothing fine lines, and promoting healthy skin. Despite its credibility and innovation, the brand had never operated in the US market. Our brief was to launch it from scratch and build lasting brand equity through an influencer-led strategy.
CHALLENGE
Entering a competitive market with zero local awareness
Light therapy is a high-consideration purchase — consumers need to understand how it works before they buy. Aduro had no existing US audience, no local social proof, and was entering a skincare market crowded with established names. The strategy needed to educate, build trust, and drive conversions simultaneously.
EXECUTION
Built from the ground up across every layer
We identified and onboarded authentic US-based creators across Instagram, YouTube, and TikTok whose values aligned with Aduro's. Content focused on education, testimonials, and demos — formats that convert in high-consideration categories. We rolled out a product exchange model with affiliate commission, and developed a tier-based ambassador programme from scratch to reward top performers and build long-term brand advocates.