NEW PRODUCT LAUNCH
OVERVIEW
A category-defining product — ready for its moment
Lumaflex makes the world's first FDA-cleared red light therapy device that is both portable and waterproof, delivering pain relief, reduced inflammation, and faster recovery in just 10 minutes a day. Recognised by Time Magazine as one of the Best Inventions of 2023, the product had the innovation and the accolades — it needed the audience.
Time Magazine Best Invention 2023
CHALLENGE
Making cutting-edge technology feel accessible
Red light therapy is a high-consideration category. Consumers need to understand the science, trust the product, and see it working in real life before investing. The challenge was to generate that trust at scale — without relying on expensive macro influencers or celebrity deals.
EXECUTION
A multi-channel affiliate programme built to scale
We identified and onboarded nano and micro influencers across health, wellness, fitness, and recovery niches — creators whose audiences trust their recommendations because of genuine shared interests. Each was brought on as an affiliate, aligning their incentive with performance. Content spanned Instagram Reels, YouTube reviews, and TikTok videos, keeping Lumaflex visible across every platform where wellness consumers spend time.