INFLUENCER MARKETING
OVERVIEW
An award-winning hair brand ready to scale
L'ange offers a full range of hair care and styling products — from heat protectants and masques to professional styling tools. Named "Hair Tool Product of the Year" at the 2021 Beauty Innovation Awards, the brand had the credibility. The goal was to turn that into reach and revenue through the right voices.
CHALLENGE
Standing out in a saturated beauty market
The beauty and hair care space on social media is intensely competitive. Driving meaningful brand awareness and actual sales required more than polished brand content — it required authentic voices that consumers already trusted, speaking to audiences who matched L'ange's customer profile.
EXECUTION
Creator-first, brand-backed
We identified and onboarded US-based beauty influencers, hairstylists, and content creators whose aesthetic and audience matched L'ange's identity. Creators were empowered to produce content in their own voice — highlighting product performance, versatility, and everyday usability — rather than following a rigid script. This authenticity was central to the programme's effectiveness.