UGC CAMPAIGN
OVERVIEW
A dermatologist-trusted brand ready to scale
Michael Todd Beauty is an award-winning skincare brand known for its patented sonic cleansing brushes and dermaplaning tools, blending clinically proven actives with clean, botanical-rich formulations. Trusted globally by dermatologists and beauty consumers alike, the brand needed a strategy to deepen its niche authority and convert that trust into measurable sales growth.
Alyssa Milano
Brand Ambassador
CHALLENGE
Converting brand credibility into consumer conviction
High-tech beauty devices like the Sonicsmooth Pro and Lumos IPL require consumers to understand and believe in the technology before purchasing. The brand needed both top-of-funnel trust signals and bottom-of-funnel content capable of driving conversions through paid advertising.
EXECUTION
Two tracks, one unified goal
We secured a collaboration with Alyssa Milano to anchor the brand's authority and reach beauty-conscious consumers at scale. In parallel, we partnered with UGC creators to produce authentic, demo-driven content showcasing the real-life effectiveness of the Sonicsmooth Pro and Lumos IPL devices. This content was built specifically to perform in paid ad environments — relatable, credible, and conversion-optimised.